There are now many different prongs of organic digital marketing beyond the traditional search engine optimization and pay-per-click.

With the advent of AI we have answer engine optimization, AI SEO, generative engine optimization, and more.

Considering that a lot of what large language models use in their “indexing” or generative process, crosses over with what search engines use, a logical question is: do answer engine optimization services boost SEO?

It’s not a black and white yes or no, but there is some middle ground. Here’s what you should know.

How Answer Engine Optimization Services Work

To keep things as simple as possible, we’ll explore how answer engine optimization services work for a simple query.

Answer engine optimization services target longer tail queries, like “how do answer engine optimization services work?” rather than “answer engine optimization services.”

Then, to optimize for that long-tail query, one would draft succinct copy that answers the question and does the following:

• Provides succinct answers
• Bullets or summarizes information where possible
• Uses natural, conversational language
• Cites other sources, where necessary
• Publishes that content on websites with reasonable domain authority and no technical issues

Basically, with answer engine optimization services, it’s like the content aspect of traditional search engine marketing.

Things like post structure still matter, but keyword count, density, and internal linking, not so much. What really matters is that the content is deep, thorough, authoritative, and answers any relevant user queries related to it.

In a nutshell, it’s like the traditional content element of search engine optimization, just refined to a higher level.

Now, with SEO, content is far and away that most important pillar, but there are still the other pillars, like off-page SEO, linking-building, citation-building, and technical optimizations, to make.

These things don’t have as much of an impact in AI engines as they do with search engines.

However, it is important to recognize also that having a solid domain with good authority in its vertical is one of the things that will impact if AI uses the website as a source.

So truly, having a good foundation in SEO is one of the key factors as to whether or not the website can be used for AI marketing.

Yet, the question posed by this article was not “does SEO help AI marketing?” but the opposite, so let the record show that it can.

The Short Answer: Sometimes

If a company’s AI marketing focuses on long-tail keywords that are related to its SEO efforts, then yes, the content produced by answer engine optimization services will boost SEO, provided it is published on the company’s own domain.

If not, any SEO value will be transferred to the domain on which the content lives.

Also, it is important to recognize that traditional SEO focuses on short tail keywords. Unless those keywords, or contextually relevant ones, are embedded in the copy, it will only have a tangential impact on SEO.

As you can see, there is a lot of middle ground between these two marketing channels, and one can effectively boost the performance of the other, provided that the concerns mentioned herein are considered.

Thinking About Investing in Answer Engine Optimization Services?

Don’t think about AI SEO and “regular” SEO as completely separate digital marketing channels. Think of them rather as complementary, and both necessary to organic marketing success given the modern digital landscape.

Therefore, don’t just invest in one, and don’t create a silo, either. If you have a provider that offers both, ask them the relevant questions and get them to come up with a scope that offers both. That will benefit your business the most in the long-run.

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